ERC is a an environmental management and services company situated in Accra, Ghana. With the desire to deal with challenges concerning the environmental impact, positioning the company strategically in its target market was a big challenge. They decided to engaged Xposze to help them develop a strong brand to that reflects who they are and what they stand for.
The challenge was obvious, erecting a brand that reflects who ERC is and stands for, ta brand the target market will love and do business with .
With less market information to play with, we have to deduce intelligence by conducting a market research. Our findings reported how important a safe environment was to EPA, thus all companies must comply with. We also found out how manufacturers were on the lookout for a savior to help measure, monitor and generate comprehensive report for EPA, a mandatory environmental audit they must comply with every year. At the end we devolved a brand character that had focus, convergence and a strong tagline (business & nature, our care). Find out more below how
ERC logo signifies a pregnant mother (the human icon) with a burning desire to care & protect nature ( representing the leaf). We choose the color Green - the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. ERC character was deduced from the fact that EPA compliance was supposed to be met by companies that must care and likewise do what ever it takes to protect the environment. It also reflects ERC position in the market to help companies succeed in this endeavor.