Envaserve Research Consult

ERC is a an environmental management and services company situated in Accra, Ghana. With the desire to deal with challenges concerning the environmental impact, positioning the company strategically in its target market was a big challenge. They decided to engaged Xposze to help them develop a strong brand to that reflects who they are and what they stand for.

Challenges

The challenge was obvious, erecting a brand that reflects who ERC is and stands for, ta brand the target market will love and do business with .

The Solution

With less market information to play with, we have to deduce intelligence by conducting a market research. Our findings reported how important a safe environment was to EPA, thus all companies must comply with. We also found out how manufacturers were on the lookout for a savior to help measure, monitor and generate comprehensive report for EPA, a mandatory environmental audit they must comply with every year. At the end we devolved a brand character that had focus, convergence and a strong tagline (business & nature, our care). Find out more below how