Branding, Website & Digital marketing (Q&A)

WHY DIGITAL MARKETING SUBSCRIPTION?

For companies to get their returns on investment requires frequent update of strategy, especially search key words or phrase, social media platforms. web adverts , blogging & posting, email marketing and growth hacking. What make management more complex is when one doesn’t have in place a businesses management software to manage sales, marketing, operation and support team. 



IS CORPORATE BRANDING PART OF THE DIGITAL MARKETING PACKAGE?

NO, since branding has got to do with market positioning & brand image, we only charge a  fixed rate for research and development. Price can be found HERE. You can also find out what our corporate band development entails HERE


WHAT IS SSL?

SSL certificates are digital certificates that enable an encrypted connection and authenticate a website. They provide your visitors with the reassurance that they will have a safe connection between your site and their device. Moving from http to https on your site is now considered to be something that can help boost your rankings as it provides a more secure, and therefore better, experience to your end user.


WHAT IS SSL?

SSL certificates are digital certificates that enable an encrypted connection and authenticate a website. They provide your visitors with the reassurance that they will have a safe connection between your site and their device. Moving from http to https on your site is now considered to be something that can help boost your rankings as it provides a more secure, and therefore better, experience to your end user.


WHAT IS METATAG ROBOTS?

It's likely that you have pages on your site that you don't need to index or rank in search results. The x-robots-tag is what tells crawlers whether or not to index a site into their engines. It's extremely important that you know which pages you want to be indexed and which pages you don't want to be crawled. By adding the x-robots-tag, you are telling search engine crawlers the content you want to appear in search results. Confirm that all of the pages on your site that you want to be indexed and crawled by search engines aren't accidentally blocked from being viewed by search engines that are crawling and indexing your content.


WHAT IS GZIP COMPRESSION?

Site speed is incredibly important in today's day and age. This is why gzip compression for site requests have become so common. By reducing the size of files sent from your server by 70-90%, the transfer takes much less time to occur and greatly improves the user experience on your site. This will help improve your SEO by improving the experience of your visitors. Make sure that gzip compression is enabled on your site’s server. Run tests to see if it is in fact enabled and functioning properly. You can check out the different forums or documentation for the particular server you use to make sure you are doing it correctly. 




WHAT IS THIN CONTENT?

This low word count below 2200 words. Without enough text on a page, Google will have trouble understanding what the content is about. 


If Google doesn't know what the content is about, it won't be able to rank your content for the search terms you are targeting. 


By adding more text, you are telling Google's crawlers, and your end users, more about what it is you have to offer. Anything less than a few hundred words is considered thin content and will be nearly impossible to rank.


WHAT IS THIS LOAD TIME?

The load time of a website refers to the time that it takes for the entire site to render in your browser, displaying all parts of the site's HTML code. This does not include images, CSS, Java, or any other non-HTML codes. 


Never has it been more important for your site's load time to happen quickly. If you want your content to rank, it's vital that your site loads quickly. The faster the better. Ensure that your website's HTML code is clean and uncluttered. Removing unnecessary plugins, elements, or features can help with load speed. Make sure that you are compressing images and caching. If your server is compromising your load speed, consider upgrading to a better hosting company or a more robust plan.


WHAT IS BAD URL STRUCTURE?

In order to create a URL that is truly SEO-friendly, one must take into account certain factors that Google deems important for rankings. Some of these factors include the length of the URL not exceeding 120 characters, how relevant the wording in the title is to the content in the post, avoiding symbols and underscores within the slug, inclusion of session IDs, too many different sub-folders, and so on.

Avoid overcomplicating your URL structure by only focusing on using keywords in your slug that are relevant to the content in the post. Your URL should only contain numbers, letters, and dashes, and you should avoid using extraneous characters such as: !, @, #, $, %, ^, &, *, (, ), [, ], ?, {, }, ;, :, “.


WHAT IS TITLE TAG?

Title tags are vital components of your pages and important pieces of the on-page SEO puzzle.


Title tags appear in search results and let people know what the name of the article or page is that they are considering opening. If you don't add a title tag to your page, it will be much more difficult to rank. Search engines prefer ranking content that has relevant title tags that help people searching make the best decisions. Review all of your pages to make sure that they all have title tags that are both relevant to the keyword you are targeting and intriguing enough to get people to click.


WHAT IS META DESCRIPTION TAG?

A well-written description that pertains to the content of the page and that is relevant to the searcher's intent can help you increase traffic since it can help improve the click-through rate of your page in search. Search engines may use the description provided in the <meta description> tag in the search engine results page (SERP). 


WHAT IS 4XX?

4xx status errors happen when traffic people trying to visit your website aren't able to access certain pages. This can happen for a variety of different reasons and needs to be checked carefully. These kinds of errors create a negative experience for your user, which in turn can indirectly impact your SEO and rankings.

If your site is showing an issue with 4xx errors then you should immediately discover the source of these errors.

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